Hello, I'm

Ylenia
Ferrara

CSR Lead & Corporate Communication Specialist·Project Manager

"Success is driven by the ability to adapt, communicate effectively, and lead with purpose."
Ylenia Ferrara — CSR Lead and Corporate Communication Specialist based in Milan
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Strategy into action.
Communication with impact.

Hi, I'm Ylenia — a Marketing and Communication professional based in Milan, with expertise in corporate social responsibility, stakeholder management, project coordination, and cross-functional execution.

I help companies enhance their brand value and build meaningful relationships with clients and stakeholders. My approach combines creativity with analytical thinking — translating strategy into clear communication plans, executive-ready reporting, and structured workflows that drive sustainable impact.

Milan, Italy

Experience

CSR Lead & Corporate Communication Specialist

CurrentJun 2026 – Present

Econocom Lease Solutions spaMilan, Italy

  • Championed CSR strategy development and corporate social responsibility program execution, aligning initiatives with business transformation and sustainability goals.
  • Led stakeholder engagement for CSR initiatives, building partnerships across internal teams and external organizations to drive measurable impact.
  • Directed communication and messaging for transformation projects, ensuring clarity and alignment across organizational levels.

Marketing & Communication Specialist

Dec 2024 – Jun 2026

Econocom Lease Solutions spaMilan, Italy

  • Directed collaboration across internal teams, channel partners, and the external PR agency, ensuring consistent messaging and timely execution.
  • Built and managed the company's LinkedIn presence, defining editorial plans and campaign optimization cycles.
  • Led project review governance with C-level stakeholders, delivering structured reports that improved cross-department priority alignment.
  • Produced success case studies and internal reports used by leadership to communicate achievements.
  • Managed budget and resource allocation, improving execution efficiency across communication activities.
  • Tracked campaign and channel performance through dashboards, enabling faster data-driven decisions.

Marketing & Communication Specialist

Apr 2024 – Nov 2024

CBA Law FirmMilan, Italy

  • Led the firm's rebranding project, coordinating creative, content, and digital teams to deliver a unified brand identity.
  • Redesigned internal communication workflows with MailUP and standardized processes, improving consistency and speed.
  • Optimized digital communication strategy through continuous performance tracking, achieving a +20% increase in engagement in Q1.
  • Directed the firm's website migration from Drupal to WordPress, improving UX and reducing management complexity.
  • Planned and delivered corporate and client events that strengthened stakeholder engagement.

Internal & Corporate Communication Specialist

Jun 2022 – Nov 2023

Roche S.p.A.Milan, Italy

  • Managed internal communication for over 500 employees, ensuring timely information flow across departments.
  • Coordinated cross-functional teams (IT, creative, business) for the launch of the new corporate website.
  • Planned and executed 10+ corporate events, overseeing logistics, communication, and budgets.
  • Monitored media sentiment and reputational risk indicators, providing actionable insights to senior stakeholders.

Recommendations

I have had the pleasure of working with Ylenia for over a year since she joined my team, during which she has consistently demonstrated professionalism, reliability, and commitment. One of her key strengths is the ability to manage complex, cross-functional projects involving multiple stakeholders and distributed ownership. She navigates complexity with ease, aligns diverse teams, and ensures objectives are delivered effectively and on time. Ylenia is highly reliable, detail-oriented, and proactive. What distinguishes her is her ability to look beyond her immediate responsibilities, always considering the broader business context and contributing wherever she can add value. Her collaborative approach and strong team spirit make her a trusted colleague and a pleasure to work with. Her determination and curiosity have also enabled her to broaden her expertise beyond traditional marketing, successfully taking on CSR responsibilities and demonstrating remarkable versatility. A fast learner with a positive and solution-oriented mindset, Ylenia quickly adapts to new challenges and consistently delivers high-quality results.
CS
Cora ScandroglioMarketing StrategistEconocom Lease Solutions
I had the pleasure to work with Ylenia during her time at Roche, starting as an intern and growing in her role. She is an outstanding professional and a great asset for any organization that will hire her. I was surprised by her focus, accountability and sharpness despite her young age. I stand behind her enthusiasm and honesty, both traits make her a passionate team member. She achieved a lot over the year at Roche from internal events to the migration of the corporate website to the development of the content strategy for our social and digital media. I truly hope that our paths may cross again in the future.
BN
Benedetta NicastroHead of CommunicationsRoche
Great accountability despite her juniority: this is the characteristic of Ylenia that immediately struck me when I started working with her. She approaches both "routine" work and new projects with proactivity. She has always demonstrated focus on the objectives to be achieved and good organizational skills. Her openness to discuss, her availability towards others and her curiosity, together with strong relational skills, make Ylenia a person who is always a pleasure to work with!
SZ
Silvia ZuccaCommunication ManagerRoche Diagnostics
I have had the opportunity to work with Ylenia on some internal communication projects and her passion, attention and commitment to the goals as well as to the people involved were always amazing. She is smart, dedicated and a fast-learner.
VO
Valentina OrlandiTalent Acquisition PartnerRoche
Ylenia è una collega formidabile con cui è un piacere collaborare, ma soprattutto una professionista molto competente. Propone contenuti e progetti molto interessanti e innovativi, che sanno intercettare l'attenzione dell'audience e aumentare l'engagement interno. In sintesi, sa pensare strategicamente e soprattutto è capace di realizzare questo impatto.
MV
Mara VarinelliTalent Acquisition | Learning & Development | HR SpecialistRoche
Three adjectives I would use to describe Ylenia: proactive, supportive and collaborative. It is a pleasure to work with her: she is a good listener, always open to learn and start new projects. Despite her juniority, you can always learn from her thanks to her ability to share her skills, competencies and knowledge.
BC
Beatrice CerioliCorporate CommunicationRoche
Ylenia is a valuable professional and colleague, working with her is stimulating thanks to her great collaboration, teamworking and proactivity. She loves her job and faces any circumstance with positive energy and a great desire to learn and grow. Thank you for working with us along these months and I wish you all the best!
CC
Camilla CirlincioneBenefit Specialist — People & CultureRoche
Ylenia è una ragazza molto preparata a qualsiasi richiesta, capace di impegnarsi sempre nel lavoro e di reinventarsi. Ha dimostrato grande serietà e responsabilità nel gestire la sua posizione, ma anche grande resilienza nel lavorare in team. Ylenia ha portato sempre grande gioia in ufficio con il suo sorriso.
PV
Paolo VeceJunior ControllerRoche
Persona collaborativa, entusiasta, veloce e anche molto carina a livello umano e personale, ci si collabora benissimo!
PV
Paola VicariMedical Training Partner and Healthcare Executive AssistantRoche

Skills

📣

Communication

Content StrategyCopywritingStrategic CommunicationExecutive ReportingStakeholder EngagementRebranding
🎯

Marketing

Digital AdsEmail MarketingSocial MediaLinkedIn AdsEditorial PlanningCampaign Optimization
🗂️

Project Management

AgileProject PlanningTeam CoordinationBudget ManagementPerformance MonitoringC-level Reporting
🌍

Languages

Italian — NativeEnglish — C1Arabic — A2French — A2Spanish — A2
🛠️

Tools & Platforms

NotionWordPressDrupalStoryblokOffice 365Google Analytics 4Piwik PROMailUP

Education

2020 – 2022

M.Sc in Strategic Communication

IULM University · Milan, Italy

2016 – 2019

B.Sc in Modern Languages and Cultures

KORE University · Enna, Italy

Master's Thesis2022IULM University, Milan · M.Sc in Strategic Communication
Public Affair solutions to facilitate the adoption of sustainable fishing methods in the Italian seas

Addresses sustainable ocean exploitation through the UN Agenda 2030 framework, examining Italy's position on sustainable fishing and the measures adopted to tackle by-catches. Uses a top-down approach from European to Italian policy, including a survey of 30 Sicilian fishermen. Proposes a dual communication strategy targeting public awareness and fisherman coordination for effective policy influence.

Public AffairsSustainabilityCSRPolicy CommunicationUN Agenda 2030
Bachelor's Thesis2019KORE University, Enna · B.Sc in Modern Languages and Cultures
The condition of women in Islam: the cases of Morocco, Saudi Arabia, and Afghanistan

Analyzes the emergence and development of Islamic feminism across three nations through four chapters: pre-Islamic tribal culture and the Nahda period; Morocco's Pink Revolution and the Mudawwanat family code reforms; the evolution of women's rights in Saudi Arabia; and women's associations operating under fundamentalist pressures in Afghanistan.

Gender StudiesIslamic FeminismComparative PolicyHuman RightsMENA Region

Project Works

Selected projects developed during the M.Sc in Strategic Communication at IULM University, combining research, strategy, and communication across industries.

Fashion Communication

Dior

Analyzed the current Zeitgeist to formulate thoughtful suggestions for Dior's upcoming collection, covering fashion cycle analysis, market segmentation, and communication strategy.

FashionCommunication StrategyMarket Segmentation
Strategic Communication

Bosch

Conducted an extensive analysis of the employer branding landscape in the tech industry, comparing competitive strategies and identifying best practices.

Employer BrandingTech IndustryStrategic Analysis
Digital Communication

ENEL

Formulated a comprehensive set of innovative ideas and suggestions to craft an impactful communication strategy promoting green energy adoption.

Digital StrategyGreen EnergySustainability
Brand Identity

Prime Minister – GOGROUP

Developed a cultural positioning strategy and crafted compelling social media content for a political organization supporting young women.

Brand IdentitySocial MediaCultural Positioning
Strategy & Management

Tod's

Performed a comprehensive evaluation of Tod's corporate performance and formulated an astute growth strategy aligned with brand heritage.

Corporate StrategyLuxury BrandGrowth Planning
Ethnography & Netnography

Alexa (Amazon)

Investigated how Italian Generation X engages and interacts with Alexa, using digital ethnographic methods to uncover behavioral patterns.

NetnographyConsumer BehaviorVoice Technology
Innovation

COPLACE App

Designed a co-working space discovery and booking app concept enabling flexible, on-demand workplace access for hybrid workers.

App DesignInnovationFuture of Work
Neuromanagement

ISADORE GROUP

Designed and ran an experiment measuring the impact of decentralized management on productivity and motivation using EEG, ECG, Skin Conductance, and Face Reader tools.

NeuromanagementEEG/ECGOrganizational Behavior
Organizational Behavior

Four Seasons Hotel

Analyzed how Four Seasons Hotel strategically harnesses organizational culture elements to deliver consistent luxury service at scale.

Organizational CultureLuxury HospitalityLeadership
Internal Communication

Campari Group

Designed a strategic plan for Campari Group to amplify employee engagement within a hybrid work setup, focusing on internal communication channels and content.

Internal CommsEmployee EngagementHybrid Work
Corporate Social Responsibility

Lines Group

Developed a comprehensive sustainability project and devised communication strategies aimed at empowering women and advancing gender equality.

CSRSustainabilityGender Equality
Public Affairs & Digital Advocacy

Confindustria

Analyzed the September 21, 2021 decree-law on COVID-19 swab cost responsibility from a public affairs perspective, proposing digital advocacy strategies.

Public AffairsDigital AdvocacyPolicy Analysis

These projects are academic coursework completed for educational purposes during the M.Sc. in Strategic Communication at IULM University. All trademarks, logos, and company names mentioned belong to their respective owners. None of these works were commissioned, approved, or sponsored by the companies referenced.

Let's connect.

Open to new opportunities in CSR, corporate communication, and project management.

Download my curriculum vitae

CV in English